Marketing Research Level 1
30
Exam questions
Earns a QR-verifiable Certificate of Training
Overview
About this course
I. Introduction to Marketing Research
Definition of Marketing Research
Importance of Marketing Research
Types of Marketing Research
Marketing Research Process
II. Research Design
Defining Research Problem
Research Objectives
Hypotheses and Research Questions
Sampling Techniques
Data Collection Methods
Research Instruments
III. Data Analysis
Data Preparation and Cleaning
Descriptive Analysis
Inferential Analysis
Hypothesis Testing
Regression Analysis
IV. Qualitative Research Methods
Focus Groups
In-Depth Interviews
Observation
Ethnography
V. Quantitative Research Methods
Survey Research
Experimental Research
Secondary Data Analysis
VI. Reporting and Presentation
Preparing Research Reports
Effective Communication of Findings
Presentation Techniques
VII. Applications of Marketing Research
Market Segmentation
Product Development
Pricing Research
Branding Research
Advertising Research
VIII. Ethics in Marketing Research
Ethics in Data Collection
Informed Consent
Confidentiality and Privacy
Debriefing Participants
IX. Future of Marketing Research
Trends in Marketing Research
Emerging Technologies
Big Data and Analytics
X. Conclusion and Summary
Recap of Key Concepts
Practical Applications
Resources for Further Learning.
What you earn
A certificate anyone can verify in seconds
Score 70% or better on the final exam and Skedmia issues your Certificate of Training with a unique certificate number. Every certificate carries a QR code that resolves to our public register, so an employer or auditor can confirm it is genuine without contacting anyone.
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Syllabus
