International Marketing and Development

International Marketing and Development .

1.    Introduction to International Marketing Development: Understanding the global market and the importance of international marketing.

2.    Cultural Differences and their Impact on International Marketing: Analysing cultural differences and their effects on consumer behaviour, communication, and marketing strategies.

3.    Market Research and Analysis for International Markets: Techniques for conducting market research and analysis to identify opportunities and challenges in international markets.

4.    Product Development and Adaptation for International Markets: Strategies for adapting products and services to meet the needs of international consumers.

5.    Distribution and Logistics in International Markets: Understanding the logistics and distribution challenges of international trade and how to overcome them.

6.    Pricing Strategies in International Markets: Analysis of pricing strategies, including pricing tactics, and how they are affected by cultural and economic factors.

7.    Advertising and Promotion in International Markets: Understanding the cultural and legal considerations of advertising and promotion in international markets.

8.    Sales and Channel Management in International Markets: Identifying and developing effective sales channels and strategies for international markets.

9.    Government Regulations and Legal Considerations in International Markets: Understanding the legal and regulatory environment of international trade, including tariffs, customs, and intellectual property laws.

10. Case studies in International Marketing Development: Examining real-world examples of successful international marketing campaigns and strategies.

11. E-commerce and digital marketing in international markets.

12. International market entry methods (export, licensing, joint venture, wholly owned subsidiary).

13. Strategic alliances and partnerships in international markets.

14. International market segmentation, targeting and positioning.

15. Risks and opportunities in international markets.

16. Ethics and social responsibility in international marketing.

17. Global branding and integrated marketing communication.

18. Country-of-origin effects and consumer perceptions.

19. International market research tools and techniques.

20. International marketing management and leadership.

who should attend and Benefits?

Who should attend: This course would be beneficial for professionals who are involved in international business, such as marketing managers, export managers, international sales representatives, and global business development professionals. It would also be useful for entrepreneurs who are considering expanding their businesses into international markets.

Benefits:

·       Participants will gain a comprehensive understanding of the key concepts and strategies involved in international marketing development.

·       They will learn how to conduct market research and analysis to identify opportunities and challenges in international markets.

·       They will also learn how to adapt products and services to meet the needs of international consumers, and how to develop effective sales channels and strategies for international markets.

·       Participants will also learn about the legal and regulatory environment of international trade, including tariffs, customs, and intellectual property laws.

·       They will gain skills in identifying, evaluating and managing risks and opportunities in international markets.

·       Additionally, participants will get to learn from real-world examples of successful international marketing campaigns and strategies through case studies, which can be applied to their own work.

·       The course will help the participant in understanding the cultural, economic and political backgrounds of different international markets, which can be key in designing and adapting the marketing strategies accordingly.

·       It will help them in developing knowledge and skills to identify and access new international markets opportunities.