Strategic Marketing Planning and Management

Strategic Marketing Planning and Management

I. Introduction

     A. Definition and scope of strategic marketing

     B. Importance of strategic marketing in organizations

     C. Overview of the course and expectations for student learning

II. The Strategic Marketing Planning Process

     A. Identifying and analyzing the external environment

         1. Industry analysis

         2. Competitive analysis

         3. Consumer analysis

     B. Identifying and analyzing the internal environment

         1. Resource analysis

         2. Capabilities analysis

         3. Corporate culture analysis

     C. Setting marketing objectives

         1. SMART criteria

         2. Alignment with organizational objectives

     D. Developing marketing strategies

         1. Segmentation, targeting, and positioning

         2. Differentiation and value proposition

     E. Implementation and control

         1. Budgeting and forecasting

         2. Organizing for implementation

         3. Measuring and evaluating performance

III. Brand Management

     A. The role of branding in strategic marketing

     B. Developing a strong brand identity

     C. Protecting and managing the brand

     D. Measuring the effectiveness of brand management efforts

IV. Product and Service Management

     A. Product and service development process

     B. Pricing strategies

     C. Promotion and communication strategies

     D. Distribution and logistics management

V. Digital and E-commerce Marketing

    A. Understanding digital marketing landscape

    B. Developing and implementing digital marketing strategies

    C. Measuring digital marketing performance

    D. E-commerce strategies for online businesses

VI. International Marketing

     A. Understanding the global marketplace

     B. Identifying and evaluating international opportunities

     C. Adapting marketing strategies for different cultures

     D. Managing risks and logistics in international markets

VII. Conclusion

     A. Summarize key concepts covered in the course

     B. Discuss the future of strategic marketing and its potential impact on organizations

     C. Encourage students to apply the concepts learned in the course to real-world   situations.

Note: The specific topics and order of the course can vary from one institution or professor to another, This is just one possible example of how a course on strategic marketing planning and management might be structured.

who should attend and its benefits ?

A class on strategic marketing planning and management is typically designed for students who are pursuing a degree or career in marketing, business, or a related field. It may also be beneficial for professionals who are already working in marketing or related roles and are looking to expand their knowledge and skills.

Benefits of attending the course:

·         Understanding of how to conduct market research, analyze industry and consumer trends, and develop strategic marketing plans that align with organizational goals.

·         Knowledge of key branding, product, and digital marketing concepts and strategies, and how to implement them effectively.

·         Exposure to international marketing concepts and how to adapt marketing strategies to different cultures and global markets.

·         Skill-set development in areas such as budgeting, forecasting, performance measurement, and crisis management.

·         Greater ability to create, execute, and evaluate marketing campaigns to achieve desired results

·         Enhance Career growth and advancement potentials